The National Social Marketing Programme (NaSoMa) is committed to reducing HIV transmission through innovative preventative strategies and to provide high quality, and affordable products and services. The Programme was established in August 2000 in partnership with the Ministry of Health and Social Services. The current programme activities are funded by the Federal Republic of Germany through KfW and the Nambia Global Fund Programme. By applying the principles of social marketing, our goal is to become self-sufficient and to continue serving the people of Namibia well into the future. In essence, NaSoMa's key objective is to improve access to quality male and female condoms at affordable prices through an effective and responsive service delivery. A further aim is to disseminate information and educate target groups relevant to preventing HIV transmission through its Behavioral Change Communication (BCC) strategy, and to facilitate and promote access to support services. The programme carries out periodic research in order to obtain information on HIV/AIDS, sexually transmitted infections and family planning. The programme effectively complements the public health sector, strives for innovation and entrepreneurship, and ensures national coverages in terms of condoms distribution along with the required impact on the lives and well being of the Namibian people. NaSoMa consists of a team of young Namibian men and women who are the Programme Managers, Planners and Trainers. This experienced group of professionals look forward to working with all Namibians in areas of mutual interest.